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The apple is one of the most popular fruit around the globe, with an annual world production of about 85-90 million tons.

The number of varieties in the various countries is around 7,000 (2,000 in Italy alone), although the best known are about thirty.

Currently, Italy is among the significant producer in the world. Still, the origins of this fruit are Asian, precisely in Kazakhstan: even the first botanical apple trees dating back to the Neolithic.

Apple production area

In Italy, we are in three major apple production areas: Piedmont, South Tyrol/Trentino and Veneto.

Thanks to this distribution on the territory, Novafruit can supply the best fruits according to our customers’ needs. We ensure their volumes at any time of the year.

High-quality Italian apples represent one of our excellences. Still, we are present with qualified producers in other territories, typical for a supply of different quality and types, for example, in North America.

In the counter-season period, we can thus ensure the best products from the southern hemisphere, thanks to the support of selected commercial partners in Chile, Argentina and South Africa.

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Organic

In recent years, the growing market and the increasingly frequent demands of consumers have also stimulated us to focus on the marketing of organic apples.

Our goal is constantly to increase the number of organic products to reach our customers’ choices. Sustainability and environmental protection are getting time by time more critical.

Novafruit is certified by Bioagricert, the control and certification authority, and its organic line. Nova Bio embodies our project: we aim to exponentially increase the percentage of our organic products, with the desire and aim of improving in our sector the world around us, defending the environment and the health of consumers in the fruit and vegetable trade.

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Apple packaging

In Novafruit, we can provide various types of packaging in our brand or the brands of our collectors if required.

In detail, our most common packaging are:

  • 18 ks net – 1,176 packages on a 40″ container
  • 13 or 14 kg bulk – 1,512 packages on a 40″ container

The material of our boxes can be carton or wood, according to our customers’ needs.

Among another available packaging, for example:

  • 13 kgs, two layers – 8 kgs and 4 kgs net

The material of our boxes can be carton or wood, according to our customers’ needs.

Target markets

Our target markets are over all continents: the Middle East, North and South America, Indian Islands, India, Malaysia, Singapore, Taiwan, Thailand, Mauritania, Senegal, Ethiopia, Niger, Benin and Eritrea.

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Apple varieties

Our main varieties from Italy are:

  • Gala
    a red apple with smooth skin, is particularly juicy thanks to its lovely pulp;
  • Granny
    the typical green apple, juicy but with a characteristic acidulous aftertaste;
  • Red Delicious
    apple among the most famous and loved in the world for its intense red and sweet and firm pulp;
  • Golden Delicious
    represents the balance between sweetness and flavour, recognizable by its variable shades of yellow and green.
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Seasonality and origin

JAN
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FEB
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MAR
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APR
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MAY
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JUN
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JUL
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AUG
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SEP
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OCT
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NOV
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DEC
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